PRIVACY AND PERSONAL DATA PROTECTION POLICY

Last Updated: 23 de Mayo 2025

At La Rose | Preserved Beauty (hereinafter, “We,” “Us,” “Our,” or “The Company”), we are deeply committed to protecting the privacy and security of our users’ personal data. In compliance with the Ley Orgánica de Protección de Datos Personales (LOPDP) of the Republic of Ecuador, as well as international e-commerce privacy standards and regulations, this policy details how we collect, use, store, and safeguard your personal information.

By browsing our website getlarose.com, using our contact forms, or making purchases through our online store, you acknowledge and accept the practices described in this Privacy Policy.

1. Data Controller

• Brand Name: La Rose | Preserved Beauty
• Legal Address: Tabacundo, Pichincha, Ecuador.
• Contact Email: thomas@larosewholesale.com

2. Information We Collect

Depending on how you interact with our website, we may collect the following categories of personal information:

• Contact and Account Information: Full name, email address, phone number (WhatsApp), company name (for wholesale and B2B clients), and account login credentials.
• Shipping and Billing Information: Full residential or commercial shipping address, city, state/province, ZIP/postal code, country, and tax identification details for invoicing.
• Browsing Data (Cookies): IP address, browser type, operating system, pages visited within our site, time spent on pages, and language preferences.
• Transaction Data: We do not directly store or process your credit/debit card numbers. All online payments are handled securely and interactively through encrypted, certified third-party payment gateways PAYPHONE.

3. How We Use Your Information

Your personal data is processed exclusively for the following legitimate business purposes:

1. Order Management & Logistics: To process your purchases, manage retail item packaging or wholesale master boxes, and coordinate domestic shipping or international air/maritime export.
2. Customer Support: To respond to your questions, support tickets, and B2B wholesale quotation requests submitted through our intelligent contact forms.
3. Marketing & Communications: To send you transaction updates, account security alerts, or promotional newsletters (such as sales or floral trends) only when we have your explicit, prior consent. You can opt-out of marketing emails at any time.
4. Legal Compliance: To issue legally mandated sales receipts required by Ecuadorian tax authorities (SRI) and to comply with international custom regulations for exporting goods.

4. Data Sharing and Third-Party Disclosure

The Company does not sell, trade, or rent your personal information to third parties. We only share your data with trusted service providers who act as data processors under strict confidentiality agreements to perform essential business functions:

• Logistics agencies, freight forwarders, and courier companies (to ensure the proper delivery and export of your flowers).
• Authorized payment gateways to securely process financial transactions.
• Technology and analytics tools (such as Google Analytics) to optimize website performance and user interface.

5. Your Privacy Rights

Under applicable data protection laws, you have specific rights regarding your personal information:

• Access: The right to know what personal data we hold about you and how it is processed.
• Rectification: The right to request corrections to inaccurate, incomplete, or outdated personal information.
• Erasure/Deletion: The right to request the complete deletion of your data when it is no longer necessary for the purposes it was collected, subject to legal data retention requirements.
• Objection: The right to object to the processing of your data for specific purposes, such as direct marketing.

To exercise any of these rights, please submit a formal written request along with a copy of your identification document to our support email: laroseecuador@gmail.com

6. Data Security

We implement industry-standard technical and organizational security measures—including SSL (HTTPS) encryption protocols—to protect your personal information against unauthorized access, loss, alteration, or unlawful disclosure.

7. Cookie Policy

This website uses cookies to improve your browsing experience, remember your language preferences, and analyze web traffic. You can manage or disable cookies at any time through your web browser settings; however, doing so may affect the proper functionality of certain sections of our online store.

8. Changes to this Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to adapt to new legal frameworks or operational improvements. We encourage you to review this page periodically to stay informed about how we protect your data.